Visit the link below to see speaker, Dawn Basham in Dateline NBC's "Friendly Persuasion" episode which addresses how attitude and appearance can affect one's treatment in society.

DatelineNBC Video

Dawn and four others were sent out on the streets of NYC to test their powers of persuasion.  Wearing a hidden camera and microphone, Dawn was assigned to several tasks: asking for quarters from strangers, getting the best price for a camera, getting tickets to a sold out show, a room upgrade at a fancy and cutting to the front of the line in a busy post office!  She'd have to cut not just any Americans, but........New Yorkers!  How will she do?  Watch this!




Dawn's interview with Access Sacramento's Live Wire TV Program with host Ray Tatar